The high sales season is coming… It’s definitely time to plan your marketing efforts! Learn how to prepare and then run successful seasonal campaigns for Halloween, Black Friday, and Cyber Monday! Plan, thanks to our tips, Christmas campaigns carried out on the occasion of St. Nicholas’ Day, Christmas or New Year. Campaigns that will help you achieve your business goals – calculated in terms of growing reach, audience engagement, and especially – a very satisfactory level of sales of products or services. We have a guide for you to help you prepare your holiday campaigns. We will tell you when and what activities to plan to squeeze the maximum out of upcoming marketing opportunities.
H2: How to prepare a Christmas (seasonal) marketing campaign?
As you can see, the numbers speak for themselves. Online shopping is very popular. Attracting the attention of a potential customer and then encouraging them to buy is quite a challenge, and the requirements are really high.
Therefore, at the outset, take into account that the development and implementation of a professional promotional campaign that is to bring measurable results requires time, commitment and energy.
Therefore, make sure you have an adequate buffer of time, thanks to which you will be able to prepare a detailed plan, choose the right tools, develop the necessary materials, and then perform tests that will allow you to eliminate errors, implement corrections and optimize your campaign.
Any successful marketing campaign that is not only to create the “WOW” effect, but above all to provide your company with specific results, requires proper preparation. Therefore, before we move on to discussing ideas for effective Christmas marketing – let us focus on the foundations of a successful campaign.
H2: What marketing activities are worth considering?
The already mentioned email marketing, marketing automation and SMS marketing, positioning (SEO), notifications in applications, banners on websites, activities in brick-and-mortar stores, posts in social media (Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc.), and finally – paid forms of advertising (on Google, Facebook or YouTube). You can use all these tools to prepare an effective marketing campaign.
And you will be able to achieve truly spectacular results when you combine it all into one whole.
H2: Bet on email marketing
“Email marketing is history”, “Nobody reads emails”, “Newsletters are ineffective”.
Despite the fact that many “specialists” have been predicting the demise of this form of communication for years, it is clear from our information and hard data that this channel is doing very, very well. Emails are still enjoying unflagging popularity, people are eager to open and read them, and most importantly – email marketing converts – every day, month and year, generating real sales for companies that trust it.
Emails are also a great way to promote yourself, which you can use during the pre- and post-Christmas period. Discount coupons for Christmas shopping will be perfect for this role.
H2: Use SMS marketing to reach your audience directly
A characteristic sound comes from your phone informing you of a message that has just arrived in your inbox. What do you do then? We bet that you almost immediately reach for your smartphone to check what this important information is. Truth?
You need to know that you are not a minority at all. The vast majority of phone users (after receiving a text message) do exactly the same. That is why the idea of including SMS marketing in your activities.
The high sales season is coming… It’s definitely time to plan your marketing efforts! Learn how to prepare and then run successful seasonal campaigns for Halloween, Black Friday, and Cyber Monday! Plan, thanks to our tips, Christmas campaigns carried out on the occasion of St. Nicholas’ Day, Christmas or New Year. Campaigns that will help you achieve your business goals – calculated in terms of growing reach, audience engagement, and especially – a very satisfactory level of sales of products or services. We have a guide for you to help you prepare your holiday campaigns. We will tell you when and what activities to plan to squeeze the maximum out of upcoming marketing opportunities.
How to prepare a Christmas (seasonal) marketing campaign?
As you can see, the numbers speak for themselves. Online shopping is very popular. Attracting the attention of a potential customer and then encouraging them to buy is quite a challenge, and the requirements are really high.
Therefore, at the outset, take into account that the development and implementation of a professional promotional campaign that is to bring measurable results requires time, commitment and energy.
Therefore, make sure you have an adequate buffer of time, thanks to which you will be able to prepare a detailed plan, choose the right tools, develop the necessary materials, and then perform tests that will allow you to eliminate errors, implement corrections and optimize your campaign.
Any successful marketing campaign that is not only to create the “WOW” effect, but above all to provide your company with specific results, requires proper preparation. Therefore, before we move on to discussing ideas for effective Christmas marketing – let us focus on the foundations of a successful campaign.
What marketing activities are worth considering?
The already mentioned email marketing, marketing automation and SMS marketing, positioning (SEO), notifications in applications, banners on websites, activities in brick-and-mortar stores, posts in social media (Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc.), and finally – paid forms of advertising (on Google, Facebook or YouTube). You can use all these tools to prepare an effective marketing campaign.
And you will be able to achieve truly spectacular results when you combine it all into one whole.
Bet on email marketing
“Email marketing is history”, “Nobody reads emails”, “Newsletters are ineffective”.
Despite the fact that many “specialists” have been predicting the demise of this form of communication for years, it is clear from our information and hard data that this channel is doing very, very well. Emails are still enjoying unflagging popularity, people are eager to open and read them, and most importantly – email marketing converts – every day, month and year, generating real sales for companies that trust it.
Emails are also a great way to promote yourself, which you can use during the pre- and post-Christmas period. Discount coupons for Christmas shopping will be perfect for this role.
Use SMS marketing to reach your audience directly
A characteristic sound comes from your phone informing you of a message that has just arrived in your inbox. What do you do then? We bet that you almost immediately reach for your smartphone to check what this important information is. Truth?
You need to know that you are not a minority at all. The vast majority of phone users (after receiving a text message) do exactly the same. That is why the idea of including SMS marketing in your activities.