The format is chosen, the script is ready, the materials (and in good quality) – recorded and ready for publication. So what? It seems that all the technical matters are behind us. So, it seems like it’s high time to decide how you will make your online course/training available to a wider audience.
Choose the platform where your course or training will go
It is worth using websites that specialize in this. There are plenty of ready-made platforms on the market that will allow you to easily monetize your knowledge.
Before you decide to choose a specific solution – pay attention to a few issues.
Sharing knowledge is fascinating, but it’s even better when you can make money from it.
Therefore, before you show the results of your work to the whole world, it is worth setting their prices.
How can you determine the pricing of access to your learning materials? As long as it works in your niche. You can check the cost of their materials and then offer similar rates.
Valuation of work based on your… Work
Think about and calculate how much it really cost you to prepare a course or training. Then determine its price at a level that will simply satisfy you.
Remember that there are many authors on the market whose course prices are set from the bottom of the box and have nothing to do with the actual value of the materials they sell. Will you go the same way? This question is exclusively for you :).
P.S. Consider using several pricing options, which you can set according to factors such as:
Package size – in addition to training, you can offer additional services (e.g. online consultations).
Date of sale – the earlier someone decides to buy, the less they will pay.
Promote online training or course
Everything is buttoned up and the only thing left for you to do is to launch sales.
But are you sure? I know how much heart, energy and commitment you managed to put into this project. It would be a great shame if such potential was wasted just because almost no one heard about it. Agree?
That is why, on the home straight, you need to remember about what will determine the final success, i.e. marketing.
How to take care of the promotion of courses and trainings?
In this area, you can engage at least several channels to work.
A website (or landing page) is an absolute must-have that will allow you to present your course, show its strengths, and above all – encourage your audience to buy.
- SEO (positioning) – if you properly optimize your website, there is a good chance that some users will go straight to search engines.
- Social media – including: Facebook, Instagram, LinkedIn, YouTube, TikTok, X.
- Paid campaigns (PPC) – in particular using Google Ads and Meta Ads.
- Email marketing – it will work well for building relationships with potential customers and presenting them with your offer, as well as for communicating with current customers.
What should you pay special attention to?
Your main goal is to show (and prove) that your course simply pays to buy. Therefore, focus your attention primarily on communication. The content you include on your website or in your ads should be clear, transparent, and especially – clearly show the benefits and evidence why it is worth buying your product.
Various messages in the form of video content are becoming more and more popular (and effective). Be sure to take this into account, because a well-prepared promotional video can be used, for example, in promotional activities (YouTube, Facebook, Instagram, TikTok, email marketing), as well as directly on the sales page of your course.
Marketing without money can be difficult, and sometimes even impossible. Therefore, also secure the right amount of money, which will allow you not only to launch your first campaigns, but also give you time to test your assumptions and constantly optimize.
What do you need to prepare for if you want to start selling e-courses?
Although working in this form may sound quite pleasant and simple – remember that the business of courses and broadly understood digital products is not at all a “land of milk and honey”.
Yes, if you manage to find your niche and hit the sweet spot of your audience with your offer – you can make good money on it.
The main problem, however, is that the market, and thus also niches, are very limited. On the other hand, the number of people who want to produce and sell their courses is not decreasing at all. On the contrary – from year to year, the so-called online creators appear “like mushrooms after the rain”.
But does this mean that maybe it’s better to give up and do something else? Not quite. Your business has a good chance of success if you put in the attention of aspects such as the product and its promotion.
What challenges should be taken into account?
The online course market is difficult for several reasons:
It is characterized by a low barrier to entry (at least seemingly). Anyone who thinks about such a career and seems to know “something” can theoretically start selling. Of course, this will be finally verified later by the market itself. However, as a result of such activities, tens or even hundreds of online products appear on it, which, despite everything, do not win over recipients and customers.
Many sellers operate on it. Such a low, or in fact almost zero, barrier also affects competitiveness, which… Let’s be honest – it’s huge! In order to break through with your offer, you must not only “deliver” a valuable product, but also take care of its promotion, which will make you stand out from the crowd of competitors.
It requires commitment on your part. If you care about sales success, you need to invest money in it (in preparing and conducting marketing activities) or… have an idea for an unusual promotion that will “go viral”.
Let’s summarize all the information so far. If you want to turn your knowledge and skills into digital products in the form of courses, and then reap the financial benefits from them, remember to take care of: